If there’s one thing that really frustrates marketers, it’s the fact that SEO takes so long to see results, but it’s well worth the long-term gain.
So how do you measure your results from an SEO campaign?
In this post, we walk you through the basics of getting some real-time data on what works in marketing and where to focus your efforts. We’ll also introduce some tools that can help you track progress in less time.
What Is Good SEO?
Good SEO is an effort to get your links ranked and your content distributed, for link building. An expert SEO company can use a range of tactics to make your company the most authoritative site on a given subject. It is possible to do SEO work yourself, but working with an expert company, such as Clickintelligence.co.uk, will get much better results. As professionals an SEO company has to keep up with all the changes made to search engine algorithms and understand how they impact and change SEO tactics – what works one month may not the next.
Boosting Your Rankings
There are many ways that can boost your rankings on page one for the most important keyword phrase. One way is to link back to your blog or website from external sources like forums, social bookmarking sites and article directories. These links are valuable because Google will rank your webpage higher if other sites are linking to it.
How do you measure the results?
Google Search Console
Google Search Console is a tool that helps you keep track of many different aspects of a website’s performance and is quite powerful.
You can register for a free account, and once you’ve done that, you’ll probably want to create a content profile for your campaign by going to the tools tab. There are several different pages on the site that you can use to help measure your success, a quick Google search will bring up plenty to try.
Google Analytics
The reports and insights view are good if you need to track which other sites are referencing you, or how people are performing on your site or blog, and the dimensions report gives some insight into factors affecting site performance.
The report for referrals gives you information about site performance from referral traffic. You can drill down into the channels to see which referrers are bringing in traffic. This is a great tool if you want to track where your links are coming from and how they’re performing.
Google Webmaster Tools
You’ll also find Google Webmaster Tools in the tools section of your account. Once you’ve gone through the setup process, you can use the sitemap report to see how many pages you’ve indexed. If you’re looking for a quick view of your site’s performance, this is a good tool to use.
Ahrefs
Ahrefs is a free tool that includes analytical data on over 3 million keywords (and it gets better as you use it). You can also search your site, check backlinks and track the keywords that are mentioned.
If you’re looking for a free tool to check backlinks, this is one of the best tools for newbies to the SEO world.