9 Steps on How to Perfect the Art of Selling to Anyone – “Always Be Closing”

Always Be Closing
Always Be Closing

9 Steps on How to Perfect the Art of Selling to Anyone – “Always Be Closing”

“Always Be Closing” is a book published by Aiditorial Book to solve these 3 problems:

  • Want to be an entrepreneur
  • Struggle to close sales?
  • Work hard to drive up sales

Becoming an entrepreneur can be a challenging and rewarding journey. Being an entrepreneur takes hard work, dedication, and perseverance, but the rewards can be significant. If you’re passionate about your business idea and committed to success, you can build a successful company and achieve your entrepreneurial goals. 

If you’re interested in starting your own business, here are five steps you can take to get started: 

  1. Identify a business opportunity: Start by identifying a business opportunity that you are passionate about and that has the potential for growth. Research your target market, competition, and industry trends to help you determine the feasibility of your business idea.


  2. Develop a business plan: A business plan is a roadmap that outlines your goals, strategies, and actions for your business. It should include a market analysis, financial projections, and a marketing plan. A business plan can help you secure funding, attract partners, and stay organized as you grow your business.

  3. Raise capital: Most businesses require funding to get started. Consider your options, such as a small business loan, crowdfunding, or investment from friends and family. Be prepared to present your business plan and financial projections to potential investors.

  4. Launch your business: Once you have your business plan and funding in place, it’s time to launch your business. This can involve setting up a physical location, hiring employees, creating a website, and establishing a marketing and sales strategy.

  5. Stay flexible: Entrepreneurship can be challenging, and success often requires adapting to changes and overcoming obstacles. Stay open to feedback, be willing to pivot your strategy if necessary, and always be on the lookout for new opportunities to grow your business.

Sale Objections are a normal part of the sales process and should be seen as opportunities to build rapport and demonstrate your expertise. By handling objections effectively, you can help build trust with your prospects and increase your chances of making a sale. 

As a salesperson, it’s common to encounter objections from prospects. “It’s too expensive,” “I’ll have to talk to my partner,” and “I’m not ready to make a decision yet” are common objections that can be difficult to overcome. Here are 3 common objects and some tips for handling these objections:

  • “It’s too expensive”: When a prospect says it’s too expensive, it’s important to understand their concerns and find ways to address them. By exploring their budget and needs, you can offer alternative solutions or payment options that may make the product or service more affordable.

    Additionally, by explaining the value that they will receive from your product or service and how it compares to similar offerings from your competitors, you can help the prospect see the value in making an investment in your product or service. It’s important to be empathetic, listen to their needs, and offer customized solutions that meet their unique requirements.

  • “I’ll have to talk to my partner”: When a client says “I’ll have to talk to my partner,” it’s a sign that they need more time to make a decision. In this case, it’s important to be patient and respectful of their decision-making process. Scheduling a follow-up call or meeting to discuss the matter further can help keep the conversation going and maintain the relationship with the prospect.

    Offering to provide additional information or resources that will help the prospect make an informed decision can also demonstrate your expertise and commitment to helping them find the best solution. By being patient and offering assistance, you can help build trust and increase the chances of closing the sale in the future.

  • “I’m not ready to make a decision yet”: If a prospect is not ready to make a decision, it’s important to understand their reasons and concerns. This can help you address any objections or barriers to making a decision. By asking why they are not ready, you can get a better understanding of their needs and determine how you can help them move forward.

    Offering to provide additional information or resources can demonstrate your commitment to helping the prospect make an informed decision. This can help build trust and increase the chances of closing the sale in the future. It’s important to be patient and respect the prospect’s timeline, while still providing value and maintaining the relationship.

Driving up sales is one of the most important goals for any business. Sales are the lifeblood of a business and directly impact the growth, profitability, and success of the company. Without strong sales, it can be difficult to sustain a business in the long run. That’s why it’s crucial for businesses to develop effective strategies for driving up sales. 

Here are 9 proven methods to increase sales and grow your business:


  1. Know your target market: Understanding your target market is the first and most important step in driving up sales. By understanding your ideal customer, you can tailor your products, marketing messages, and sales pitch to meet their needs and interests. This can help you reach your target audience more effectively and close more sales.


  2. Offer high-quality products or services: Providing high-quality products or services is essential to building customer loyalty and attracting new customers. Make sure your offerings are competitively priced and offer excellent value for money. Also, focus on providing exceptional customer service to set yourself apart from your competitors and build a positive reputation in your market.


  3. Develop a strong marketing strategy: A strong marketing strategy is key to reaching your target audience and promoting your products or services. This can include social media marketing, email marketing, advertising, public relations, and other tactics. It’s important to test different marketing channels and refine your strategy based on what works best for your business.

  4. Network and build partnerships: Networking and building partnerships can help you reach new customers and expand your reach. Attend industry events, join trade organizations, and form strategic alliances with complementary businesses to build your network and reach new audiences.

  5. Utilize technology: Technology can play a big role in driving up sales. Consider using customer relationship management (CRM) software to streamline your sales processes, marketing automation tools to improve your marketing efficiency, and data analysis tools to gain valuable insights into your customers.

  6. Provide exceptional customer service: Exceptional customer service is key to building customer loyalty and attracting new customers. Respond to customer inquiries promptly, resolve issues effectively, and go above and beyond to meet their needs. This can help you create a positive reputation in your market and drive up sales.

  7. Offer promotions and incentives: Offering promotions and incentives is a great way to drive up sales and attract new customers. Consider offering discounts, limited-time offers, and loyalty programs to incentivize customers to make a purchase.

  8. Utilize data and analytics: Utilizing data and analytics can help you make informed decisions about your sales strategy. Track key metrics such as conversion rates, average order value, and customer lifetime value to identify trends and opportunities for improvement.

  9. Foster a sales-driven culture: Fostering a sales-driven culture within your organization can help you drive up sales and achieve your goals. Encourage open communication, provide ongoing training and development opportunities, and recognize and reward top performers to motivate your sales team.

Driving up sales is a critical goal for any business. By understanding your target market, offering high-quality products or services, developing a strong marketing strategy, networking and building partnerships, utilizing technology, providing exceptional customer service, offering promotions and incentives, utilizing data and analytics, and fostering a sales-driven culture, you can increase sales, build customer loyalty, and grow your business. Remember, success in sales often requires patience, hard work, and a commitment to continuous improvement.


“Always Be Closing” is a book to help you to increase your sale. The sales game is all about who you are as a person and how you sell yourself.

In this book, “Always Be Closing”, you’ll discover these sale techniques and strategies:

  • The groundbreaking “Platinum Rule” (This alone can easily double your sales)
  • How to harness energy, determination and courage you didn’t know you had!
  • The #1 reason you are LOSING sales. (Hint: Shut up and Listen!)
  • How to build INSTANT rapport with even the most difficult prospect.
  • The ‘secret sauce’ to building unbreakable and lasting trust with every client.
  • How to gain a substantial advantage over your competition using the revolutionary ‘spider webbing’ principle.
  • How to go from being an ordinary sales person to YOUR customer’s salesperson!
  • What is a Sales Funnel and why do you need it?
  • How to create a strong pipeline
  • How to know your target audience and build a buyer persona
  • How to create and promote a lead magnet
  • How to run Facebook Ads
  • The advantages of an email list and tips on how to build one
  • How to convert your leads
  • And so, so much more!

“Always Be Closing” represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you’ll get more customers, receive more referrals and earn more money.

Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach every sale with unshakable confidence. 

Order your copy today and watch your sales soar!



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